To generate buzz for the new makeup launch, I created an enticing PR package. Influencers are to receive the custom designed PR box packed with the entire new collection, including some bonus lipsticks for good measure! The box itself reflected the brand’s nature-inspired theme and included fun extras like a tote bag and stickers. To beautifully showcase the products, a photoshoot captured the collection’s essence, and detailed information cards were included to provide influencers with all the product knowledge they needed.